who we are

the future of personal shopping

who we are

Digital Brands Group is a collective reshaping the shopping experience by personalizing styled looks based on consumer preferences. We streamline brand discovery, craft unique personal style experiences and build a sustainable closet that delivers value and confidence with every wear.

We are a conduit between individuals and a hand-picked group of fashion brands. We are more than clothes, we serve up looks that unlock true personal style by providing a level of variety historically only available at department stores. We offer consumers a uniquely rewarding shopping experience.

our mission

E-commerce and direct-to-consumer retail models are gaining an ever greater lead, driving revenue growth and market share. Nearly 80% of Americans shop online today, and as consumers have become accustomed to the convenience, personalization, and transparency of online shopping, innovation led growth is being driven by those direct-to-consumer brands who have mastered the art of exceptional customer experience. We strongly believe in this market’s future - and plan to play an active role in it.

Our purpose is to accelerate the growth of talented brands by offering specialized services and infrastructure that are crucial to the success of direct brands: Operations, marketing, technology, legal, and customer service. Each of the brands within our portfolio will be able to cultivate their unique identity and amplify their growth in a more efficient, affordable way to the benefit of all.